What’s Inside a California Avocado Campaign

To stand out in a growing market, we launched the "What's Inside a California Avocado" campaign for 2023-24, celebrating what makes California Avocados so special. With 63% of California consumers saying they’d pay more for local avocados, we’re highlighting the care and pride our California growers pour into every avocado, nurturing them sustainably and with a commitment to their communities. Through a fresh integrated digital and in-store campaign across the western U.S., we’re reminding shoppers why California Avocados are worth every delicious bite!

Art Direction / Design / Content Creation

The Team

Madi Kurvers, Senior Art Director + Designer

Justin Peterson, Creative Director

Nick Ewertz, Copywriter

Emily Planek, Content Writer