Creative & art direction for visionary brands, from strategy to execution.
I'm curious and drawn to details, the strategy behind the visuals, and the kind of work that grows and amplifies the brands I have the pleasure of partnering with.
I. ABOUT
Madi {Kurvers} DeCou is an Art Director, Creative Director & Designer specializing in brand identity and creative strategy. With a decade of agency experience, she merges tasteful design with strategy and purpose. Her thoughtful creative vision aligns brands to their highest potential across diverse industries.
II. ETHOS
Creativity flows through every aspect of Madi's life. Whether she's plating a new recipe, tending to her garden or capturing authentic and beautiful content, she finds beauty in the details is constantly inspired to capture and create.
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Concept ideation through execution
Art direction
Campaign development
Creative strategy + visual storytelling
Content creation
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Brand identity development
Brand strategy + positioning
Rebrands + brand refreshes
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Web + digital design
Print design + collateral
Apparel design + product sourcing
Experiential design for events
Packaging
Wedding Signage + Stationary
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UX/UI strategy, design and build on Squarespace.
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Hand drawn illustration that brings a human touch to a brand or creative piece that AI can’t replicate.
III. FIND HER
Waiting in line at the next jackpot estate sale
Trekking to the mountains to ski or hike
Searching for the flakiest croissant in the Twin Cities
On a walk with her shepherd mix, Pearl
OFFERINGS
Your creative partner from strategy through execution.
Your creative partner from strategy through execution.
OFFERINGS
-
Concept ideation through execution
Art direction
Campaign development
Creative strategy + visual storytelling
Content creation
-
Brand identity development
Brand strategy + positioning
Rebrands + brand refreshes
-
Web + digital design
Print design + collateral
Apparel design + product sourcing
Experiential design for events
Packaging
Wedding Signage + Stationary
-
UX/UI strategy, design and build on Squarespace.
-
Hand drawn illustration that brings a human touch to a brand or creative piece that AI can’t replicate.
CLIENT LOVE
"Madi strikes an amazing balance between the big picture and the granular details, delivering what we hoped for and what we didn't know we needed until she brought it to life. At our brand launch we received countless compliments, and I've heard from people all across the US who called it one of the most inspiring brands they've seen in the DJ world. We are forever grateful for the time, dedication, and skill Madi has invested in her craft."
- Benny Nord, Founder, UP Event Group
“Madi, you breathed fresh life into the keote brand and website. I am so grateful for you and am excited to continue working together as keote grows!”
- Rachael OBorsky, Founder, keote
“Madi's portfolio speaks for itself, but what makes her exceptional is how much she genuinely cares. As a bootstrapped startup founder, I'm extremely careful about where I invest. Madi doesn't just deliver great work—she treats your business and mission with the respect they deserve. That's what makes her unique.”
- Max M, Founder, TipTop
“I had the pleasure of working with Madi on the rebranding of our dance studio. Her creativity, attention to detail, and dedication to understanding our vision resulted in an outstanding and effective brand identity. The new branding not only captured the essence of our studio but also resonated well with our students and community. I highly recommend Madi for anyone seeking professional and impactful design work.”
- Jill Rieken, Founder, Dance Arts Centre
ACHIEVEMENTS
2025 Best of NAMA: Best of Show in Advertising, AUTUMCRISP Campaign
2024 Best of NAMA: The Traveling Dairy Market
2023 AdFed Bronze Pin: The Traveling Dairy Market
2022 Best of NAMA: First, Corporate Identity, Curious Plot
2022 Best of NAMA: First, Best of Show Specialty Audiences, Mazuri Exotic Animal Nutrition, You Do ‘Zu Campaign
2021 AdFed Silver Pin: Cottonseed Oil Corporate Identity
2020 AdFed 32 Under 32 Award Recipient
2020 AdFed Silver Pin: Printed Annual Report for The Ohio Soybean Council
2019 Best of NAMA: Cottonseed Oil Corporate Identity