Crisp & Juicy AUTUMNCRISP Grapes
This fully integrated campaign aims to raise retail and consumer awareness for the giant, juicy and crisp AUTUMNCRISP Grape- the worlds first globally branded table grape. The messaging and art direction leans heavily into key differentiators: flavor, size, taste, juiciness, and of course, an emphasis on the CRISP crunch.
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Art Direction / Design
The Team
Madi Kurvers, Art Director + Designer
Matt Lunneborg, Creative Director
Ava Klopfenstein, Copywriter
Jeremy Peterson, Web Developer
John Valls, Photographer
Campaign Photography
Consumer Social
GIPHY Stickers
Consumer Landing Page
US Pilot Launch Advertising
Global Consumer & Trade Events
